Sony FW-98BZ53L 98-Inch UHD 4K HDR Professional Display

Realize absolute image quality with the flagship 98-inch 4K Ultra HD HDR BRAVIA Professional Display, featuring a Deep Black Non-Glare Coating and Cognitive Processor XR. Experience extraordinary picture quality, brightness, and contrast in our largest screen size. The 98” BRAVIA BZ53L blends cutting-edge technology with installation-friendly features, ensuring dynamic visuals that always stand out. With a spectacular 780 nit brightness, cinematic color, and a huge viewing angle, plus a capacious 32 GB memory to store more apps and content, this display is bigger in every way.

In busy retail showrooms or corporate lobbies, the 98” BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can't be missed, even in light-flooded spaces. The Full Array Local Dimming boosts peak brightness further to an eye-popping 1500 nits. The Deep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting, making it ideal for retail stores, shopping malls, corporate lobbies, conference rooms, and classrooms. Sony’s anti-glare and low-reflection technologies reduce reflections and boost contrast, delivering dynamic visuals bursting with true-to-life color and detail.

The 98” BRAVIA BZ53L features a 4K 120Hz panel, coupled with XR Motion Clarity and Motionflow XR, to reproduce fast-paced on-screen movement with unprecedented smoothness, clarity, and realism. Sony’s XR Triluminos Pro color technology expresses an even wider palette of exquisitely lifelike hues and tones, thanks to the unique Cognitive Processor XR processor. With superior contrast, Full Array LED screen technology, and energy efficiency, enjoy spectacular high-contrast images while consuming less power.

Weighing around 44 lbs less than Sony’s earlier-generation 100” 100BZ40J model, the 98” BRAVIA BZ53L lightens the load on installation teams. Ergonomically positioned lower horizontal levels make lifting more comfortable, and the ability to temporarily carry BRAVIA vertically gives easier access for installers in elevators and stairways. All signal connections are mounted on the side of the display to simplify installation.

BRAVIA FW-98BZ53L contains a host of useful functions for business, such as professional settings that allow you to fine-tune settings to suit corporate or retail environments. With large 32 GB internal storage, store more apps, photos, videos, and digital signage onboard.